First post, just to say hi

You’re a musician right? That means the chances are you’re GOING TO DIE 25 years before the average person*

Unless you’re Keef, of course.

And if you’re a manager, promoter, festival or any other helper, you now need to find 25% more artists to balance that out!

Now you’re attention has been grabbed, you’ve followed the asterisk, verified the stat, and are now thinking either “nah, I’ll be alright”, or “I best get to work then”.

If you’re thinking the 2nd option, maybe this resource can help you. It’s a work in progress so bear with me. But I hope to put up some useful tools, analysis, stats, links, tips to help with marketing your music and developing your audience and careers. 

Good luck! 


*U.S. study 2014: “Stairway to H*ll: Life and Death in the Pop Music Industry” looked at artist’s deaths between 1950 and June 2014. The study looked at longevity, health, suicides, homicides, and accidental deaths. Their longevity was determined by calculating the average age of death for each musician, regarding their sex, social factors, year/decade of their death. These averages were then compared with averages for the general U.S. population. The musicians lifespans came out 25 years shorter.