Which channels and platforms you choose to help promote your message, music, tickets etc depend on a few things – what hat you’re wearing… artist, promoter, festival etc, geographic and demographic factors, where your fans are (or will be) and your objectives.
Firstly, having a plan helps. Your goals will determine what to focus on, what to try, who to connect with, how to distribute, how you grow. A learning curve should start with at least an idea or goal, to save you time, finance and headaches in the long run. More gigs? Career stability? Increased fan base? Better distribution? More tickets or merch sales? Better efficiency in content / distribution/ analysis? Image or brand message? Or simply you have something really important to say, and a great way of saying it?
Here’s a few platforms and resources worth looking at to start with: