Promotional Channels

Which channels and platforms you choose to help promote your message, music, tickets etc depend on a few things – what hat you’re wearing… artist, promoter, festival etc, geographic and demographic factors, where your fans are (or will be) and your objectives.

Firstly, having a plan helps. Your goals will determine what to focus on, what to try, who to connect with, how to distribute, how you grow. A learning curve should start with at least an idea or goal, to save you time, finance and headaches in the long run. More gigs? Career stability? Increased fan base? Better distribution? More tickets or merch sales? Better efficiency in content / distribution/ analysis? Image or brand message? Or simply you have something really important to say, and a great way of saying it?

Here’s a few platforms and resources worth looking at to start with:

General Promotions Platforms…

To help promote your stuff, try:


Bandcamp - link to your page from your website too, to promote your tracks and sales. Also, the genre, artists and geography feature is great to reach out to other bands in your area, to stage share or gig together etc.

TopSpin “direct to fan sales and marketing” so you own your data with a great email-to-fan function
For dance and electro, try Beatport, or even get promo and feedback on your tracks with Soonvibes as well.

Live Promotions Platforms…

A few websites that help you get more gigs, shows and concerts - get your artist or festival page listed onto these:


Reverb Nation - a great, eye-catching tool and template to create your EPK, reach promoters, list gigs, search and apply for gigs, find other artists, and more. Good free and scaled promo options

Sonicbids - good basic and pro versions, less well-designed EPK and more U.S. based for gig recommendations, but other nice promotional features

Songkick - also a great option for gig listings and ticket sales

BandsinTown - get your gig listed, live music and tour date info

Gigride - great live marketplace to either book gigs as an artist or DJ, or find bands as a venue or promoter

Building Your Audience:

Some direct-to-fan platforms - to help more direct engagement with your fan base include:


Gigrev - a great platform from the UK to build meaningful relationships directly with your fans, and create a new revenue stream

Analysis Tools Platforms:

Read, analyse and report on your social, streaming, geographical, playlists, radio fan bases.


Soundcharts - a nice tool from Paris to help you “monitor, analyze and structure the data for all sides of the music business”. Their unique algorithm combines, analyses and reports on your data from all your channels, social networks, streaming playlists, radio.

Chartmetric - another comprehensive and customisable music analytics platform, from the U.S.

Warm - a great similar music analytics platform for radio - allowing you to discover and analyse your global radio airplay

Distribution Platforms:

To get to major streaming and sales distribution platforms, check the packages these offer:


CD Baby - yearly fee, access to all major streaming and sales sites.

Tune Core - similar to CD Baby, also offering licensing and other promotional opportunities.

DittoMusic - good plans for artists, professionals and labels

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